Many businesses view social networking being an annoying obligation and often move it to the back burner, but it could actually help support all of your events, especially trade shows. Learning how to leverage social networking to utilize you and your goals is important in today’s world of business VIPBox. The next tips are certain to get you to a great starting point in terms of applying the use of social networking to your overall process.
#1 Use Social Media to Drive Traffic to Your Event
The 2-3 weeks before your event will likely be the most stressful time of the whole show. During this time period, use your social networking profiles to serve as your interns and get the phrase out about your event. Be sure to include sneak peek photos and build excitement around exclusive offers that’ll only be available at the show. Don’t sell the farm though. The main element is always to pique your followers’ interest to be able to have them out to the show to see precisely what you’re offering.
Another useful tool for trade shows are #hashtags! This is a superb way to not only get people excited, but to also manage and maintain the conversation happening around your event. This will allow you to to quickly manage and answer comments and questions to arrive throughout the show. Don’t forget to research potential hashtags before you select one to ensure there aren’t any negative conversations happening around the one you have selected.
#2 Video! Video! Video!
Video is quickly becoming the most preferred medium for users to absorb content. If you’re able to produce excitement around your event by making a video, prior to the show, you’ll probably get far more interest and engagement. Consider something such as doing a giveaway at the show and featuring what the giveaway prizes is likely to be in your video. You’ll also have the ability to include your hashtag in the video to simply help promote the conversation.
#3 Industry Specific Media Contacts
Boosting your PR for the show won’t ever hurt either. Consider events that you will be participating in just before your trade show and invite the media in the future write an account about any of it and ask them to highlight the show coming up. Twitter and LinkedIn are great social networking platforms to assist you find these people. Having great media contacts is very valuable, so be sure to nurture those connections via social networking and face-to-face for future events.
#4 Rewards for Follows
A great way to produce more brand awareness and social following for your organization is to provide prizes in exchange for Likes or Follows. It is very important that you’ll have sufficient people staffing the booth to be able to have the ability to check people off and give people their prize for following you on social media. You might like to provide a grand prize for starters lucky winner out of everyone that follows you.
Remember that online users get bombarded with advertising and messages on a regular basis and if you intend to maintain your followers and keep their attention, you’ll need to carry on posting valuable and consistent content. Bear in mind that the greatest reward for your followers is that you provide them with content that they would like to receive on a typical basis. If you don’t provide this for them, you will lose your following very quickly.
#5 QR Codes Make Sense Here
QR codes make sense at trade shows because everyone else is handing stuff out. When you have completed at a trade show, you end up having a great deal of handouts and materials that always result in the garbage. People simply don’t wish to have to carry things around. If you have a banner stand display, provide them with a QR code that provides them every one of the information they need and save yourself the cost of paper and printing costs.
Include a special offer on the landing page that the QR code directs them to. This can give people grounds to be sure they scan the code right then and there.
#6 Post Through the Show
This concept can seem overwhelming with a, but don’t worry! There are free tools that will allow you to with this. Create an account with HootSuite or Buffer and schedule posts to venture out before the show even starts. This can ensure that the message is getting out there while not taking your attention from the show.
#7 Stay Connected
If you make an unique connection at a present, make sure to manage to get thier business card or information. When the show is finished look for those people on LinkedIn or Facebook and add them to your network. There is a constant know when you’re going to get yourself conversing with the proper person at the proper time. When you send a follow request or invite, add a personal remember that relates back once again to the show and your conversation to simply help it feel a lot more personal.
The techniques you should use social networking to simply help leverage your events are never-ending. Get involved one step at the same time and you will discover that the planet of social networking will become to come to you easier and you will recognize the huge benefits and potential it holds.